Why Instagram In 2020?
Over 500 Million Users are being active on the app daily so that means you have a potential audience of 500 million people. Well, not everyone will be interested in what you have to offer but even a part of this number gives you a huge audience for your content. Thus promising a massive market for you. So that alone must be a good reason for you to hop on this platform.
Also, 64% of those users are of the age between 18-34 so if your target audience is the younger demographic then definitely Instagram provides you with a huge market to work with. Even if your target audience does not belong to that age group still the market is not at all small and Instagram certainly should not be overlooked. Tho there are more people on Facebook of the higher age group still growth on Facebook is not at all easy. To grow a Facebook page now we need Advertising or highly viral content. But most of the time the growth on Instagram is organic mostly due to the availability of hashtags, explore page and all such good things.
Its easier to achieve organic growth and good reach on Instagram without spending a ton of money on advertising.
Most users under the age of 25 at least spend over half an hour on Instagram that's a lot of time when compared to other social media. And according to me, the main reason here is the addictive nature of Instagram there are pictures, videos and now IGTV and reels, also how the algorithm serves this to its audience. All users behaviours are learnt and treated with care accordingly the artificial intelligence on Instagram does everything in its power to keep its user hooked to the app for as long as possible. This is made possible by serving the user only the content he likes and enjoys consuming.
All this results in making the Instagram audience a lot more organic and engaging than any other platforms. Instagram also offers a global reach which is fantastic as the national borders mean nothing to Instagram.
7/10 Hashtags on Instagram are branded. Branded hashtags are hashtags where you use your brand's keywords in the hashtags to make it more visible and recognisable on the platform. This again opens huge doors of opportunity for creating brand awareness, anyone who has brought your product/service can post the same on the platform using the branded hashtags resulting in more reach and brand visibility. Being visible is important not only in terms of growing an Instagram page but also as a brand in general.
There are over 8 million business accounts on Instagram and 80% of the users do follow business accounts. That alone shows that people are not only there for fun and connecting with their friends but they are also there to learn and are also looking for products and services on Instagram. So now the question is, "Do you wanna be one of those business accounts that people would like to follow?"
Few more stats here:
60% of users first heard about a product on Instagram.
30% of the users bought something they discovered on Instagram.
66% of visits to Instagram business profiles are people who do not follow them.
All these come down to how powerful influence the app has on its users and how targeted everything is on the platform. Hence marketing your product/service on the platform is much easier and fruitful.
Instagram shops also make things o much easy to market and sell your products.
Instagram's ad revenue is at 7 billion dollars. Advertising on Instagram is growing huge consistently year over year and represents huge opportunities for anyone to get into and take advantage of everything available.
25% of Instagram ads are videos, so video content is on an all-time rise on this platform and the introduction of reels and IGTV are going to help keep and grow those numbers. The platform also has the highest engagement rate even with ads when compared with all other social media platform.
So by these statistics, it's clear that the platform is filled with opportunities for you to take advantage of. There is a huge market out there waiting to buy your products/services the only thing you need is to market it right, use the right tools and strategies to get the organic growth rolling and take advantage of the 500 million active users every day.
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